Last updated: 16^th July 2024.

Acceptance of Terms.

By using Smacanalytics Limited’s services, you agree to these Terms of Use (“TOU”), which we can update anytime without notice. You can find the current TOU by clicking the link at the bottom of our Web pages. The date at the top of this page shows the latest update. You agree to the new terms if you continue to use the website after a new TOU is posted.

When you use this site, you agree to the following terms and conditions, without any restrictions or exceptions.

Unless stated otherwise, this site’s contents, including but not limited to the text and images and how they are arranged, belong to Smacanalytics Limited. All the trademarks used or mentioned on this website are owned by their respective owners.

Nothing on this site gives you any license or right to any copyright, patent, trademark or any other property interest of Smacanalytics Limited or any third party by implication, estoppel or otherwise. You may not copy, reproduce, republish, upload, post, transmit or distribute any part of this site or its content, including but not limited to graphic images, audio, video, html code, buttons and text, without Smacanalytics Limited’s prior written permission, except that you may download, display and print one copy of the materials on a single computer for your personal, non-commercial use only, as long as you do not change the material in any way and you keep all the copyright, trademark and other notices intact.

The information on this site is provided for free and for informational purposes only and does not create a business or professional services relationship between you and Smacanalytics Limited. Links on this site may lead to services or sites that are not operated by Smacanalytics Limited. Smacanalytics Limited does not make any judgment or warranty about such other services or sites and is not responsible for them. A link to another site or service does not mean that Smacanalytics Limited endorses it. You use the information on this site, or any site or service linked to by this site, at your own risk.

This site and its contents are given “as is” and Smacanalytics Limited does not make any representation or warranty of any kind about this site or any site or service that can be accessed through this site. Smacanalytics Limited expressly denies all express and implied warranties, including but not limited to the implied warranties of merchantability, suitability for a specific purpose, title and non-infringement. Smacanalytics Limited or its third-party service providers will not be liable to anyone for any direct, indirect, incidental, special, exemplary, consequential or any other damages (including but not limited to lost profits, business interruption, loss of programs or data) no matter what the form of action and whether in contract, tort, negligence, strict liability or otherwise, arising from or in connection with this site, any content on or accessed through this site or any site service linked to, or any copying, displaying or using it.

Smacanalytics Limited does not accept unauthorized idea submissions outside of established business relationships. To protect the interests of our current clients and ourselves, we have to deal with the issue of such submissions very carefully. Importantly, without a clear business relationship, Smacanalytics Limited cannot and does not treat any such submissions as confidential. Therefore, please do not send unauthorized idea submissions to Smacanalytics Limited through this website. Any ideas that you disclose to Smacanalytics Limited outside a pre-existing and documented confidential business relationship are not confidential and Smacanalytics Limited may therefore create, use and freely disclose or publish similar ideas without paying you or accounting to you. Smacanalytics Limited will make every reasonable effort to return or destroy any unauthorized idea submissions without looking at them in detail. However, if a review is necessary in Smacanalytics Limited’s sole opinion, it will be under the understanding that Smacanalytics Limited has no obligation to protect the confidentiality of your idea or pay you for its disclosure or use. By sending an idea or other detailed submission to Smacanalytics Limited through this website, you agree to be bound by the terms of this stated policy.

AI Service

AI Services Terms of Use
If you use any of the AI services provided by Smacanalytics Limited, you agree to the following additional terms and conditions, in addition to the general TOU of this site:
• AI services are experimental. You acknowledge and agree that the AI services are experimental in nature and may contain errors, defects, or inaccuracies. Smacanalytics Limited does not guarantee the quality, accuracy, reliability, suitability, or completeness of the AI services or their outputs. You are solely responsible for verifying the outputs of the AI services and using them at your own risk and discretion.
• AI services are not a substitute for human judgment. You acknowledge and agree that the AI services are not intended to replace human judgment or expertise, and that you should not rely on the AI services for any critical decisions or tasks that may affect your business, health, safety, or well-being. Smacanalytics Limited does not assume any liability or responsibility for any damages, losses, or harms arising from your use of the AI services or their outputs.
• AI services are subject to limitations. You acknowledge and agree that the AI services have inherent limitations and may not be able to handle all types of inputs, scenarios, or contexts. You agree to use the AI services only for appropriate and lawful purposes, and to follow any guidelines or instructions provided by Smacanalytics Limited regarding the use of the AI services. You agree not to use the AI services in any way that may cause harm, offense, or distress to Smacanalytics Limited, its clients, partners, employees, or any other person or entity.
• AI services are subject to change. You acknowledge and agree that Smacanalytics Limited may modify, suspend, or discontinue the AI services at any time without notice or liability to you. You agree to check this site periodically for any updates or changes to the AI services or their terms of use. Your continued use of the AI services after any such changes constitutes your acceptance of the new terms.

Contracted Service Agreements

If you are a client of Smacanalytics Limited or have entered into a contracted service agreement with us, the terms and conditions of that agreement will govern your relationship with us and any services we provide to you. Those terms and conditions may differ from or override some of the provisions of this site’s TOU. Services provided by Smacanalytics Limited or any of its authorised representatives under a contracted service agreement are subject to the terms and conditions of the appropriate service agreement.

Jurisdiction

The headquarters of Smacanalytics Limited are in England, UK and you accept that these terms of use and any legal disputes or actions related to this site will be subject to the laws of England and Wales. The laws of England and Wales will apply to any such disputes or actions, regardless of your location in the world or where you accessed this site from.

You are responsible for complying with the laws of the jurisdiction where you access this site from, and you agree not to access or use the information on this site in a way that breaches those laws. Unless we state otherwise here, any information that you send us through this site will be seen as non-confidential and non-proprietary. You declare that you have the legal right to send us such information and agree that you will not send us any information unless you are legally permitted to do so. Because the Internet is not secure, we advise that you do not send us information that you regard as confidential.