This privacy policy sets forth the manner in which we collect, use, share, and protect your personal data when you interact with us or utilise our products and services. It also delineates your rights and options regarding your data and how you can contact us if you have any inquiries or concerns. We kindly request that you read this policy attentively before providing us with any personal data. By using our website, mobile applications, or other online or offline services, you agree to the terms of this policy and consent to our processing of your personal data as stipulated in this policy.

This Privacy Statement does not cover any personal data that we process for our business customers when we offer services. The persona data processing in this situation is governed by the confidentiality agreements (NDA) contracts that we have with our business customers.

At Smacanalytics, we believe privacy starts with putting you in control of your data. We at Smacanalytics recognise the importance of privacy of personal data, including information that may be collected from your online activities with us, use of devices, and interactions you may have offline when you engage with our employees. We provide protections across all our operations exceeding requirements by law.

Our Privacy Principles

We are committed to the following principles, which are based on internationally recognized frameworks and principles of privacy and data protection:

  • Lawfulness, fairness and transparency: We process personal data in accordance with the law and with transparency to you. This entails providing clear information about how we use your personal data and your rights regarding such use.
  • Purpose limitation: We process personal data only for specified, explicit and legitimate purposes, and not in a manner that is incompatible with those purposes.
  • Data minimization: We process personal data that is adequate, relevant and limited to what is necessary for the purposes for which it is processed.
  • Accuracy: We take appropriate steps to ensure that personal data is accurate, complete and up-to-date, and we provide mechanisms for you to update or correct your personal data as required.
  • Storage limitation: We retain personal data only for as long as necessary to fulfill the purposes for which it is processed, unless otherwise required or authorized by law.
  • Security: We use appropriate technical and organizational measures to protect personal data against unauthorized or unlawful processing and accidental loss, destruction or damage.
  • Accountability: We are responsible for complying with these principles and demonstrating our compliance. We regularly review and audit our privacy practices and enhance them as appropriate.

International Data Transfers

To provide you with Smacanalytics Services, we may need to transfer your personal data across borders. This includes transfers from the European Economic Area (EEA), Switzerland, and the United Kingdom (UK) to countries that have not been deemed by the European Commission to offer an adequate level of data protection. Wherever we transfer, process, or store your personal data, we will take reasonable steps to protect it. We use appropriate technical and organizational measures to protect the personal data that we collect and process about you. The measures we use are designed to provide a level of security appropriate to the risk of processing your personal data. We also ensure that any third parties that we engage to process your personal data on our behalf adhere to the same standards and obligations as we do.

How we use your personal data

We use and otherwise process your data for the following business purposes:

  • To provide, maintain and improve Smacanalytics Services, including to operate certain features and functionality of the Services;
  • To communicate with you about your account, transactions, inquiries, and feedback, and to send you service-related announcements, such as changes to our terms, features, or products;
  • To personalize and enhance your experience on the Services, such as by providing tailored recommendations, content, and ads;
  • To conduct research and analysis, including surveys, focus groups, and user testing, to better understand our users and their needs and preferences;
  • To develop, test, and implement new products, features, and functionalities;
  • To protect the security and integrity of the Services, prevent fraud and abuse, and enforce our terms and policies;
  • To comply with legal and regulatory obligations and respond to requests from courts, law enforcement agencies, and other authorities;
  • To exercise and defend our legal rights and interests, and those of our users, partners, and affiliates; and
  • To fulfill any other purpose that is compatible with these purposes, or that you consent to.

What Data we hold about you

The following are some examples of personal data:

  • Contact details: such as your name, email address, phone number, social media handle, or postal address.
  • Account information: such as your username, password, profile picture, or preferences.
  • Payment information: such as your credit card number, billing address, or transaction history.
  • User-generated content: such as your comments, feedback, ratings, reviews, posts, photos, videos, or messages.
  • Usage data: such as your IP address, browser type, device type, operating system, language, location, time zone, or online activity on Smacanalytics Services or third-party websites and platforms.
  • Customer service data: such as your inquiries, complaints, or requests to Smacanalytics or Smacanalytics representatives.
  • Marketing data: such as your preferences, interests, responses, or participation in surveys, promotions, or events.
  • Identification data: such as your full name, date of birth, nationality, or passport number.
  • Financial data: such as your bank account number, tax identification number, income, or credit score.
  • Professional data: such as your employer, job title, role, responsibilities, skills, or qualifications.
  • Educational data: such as your academic background, degrees, certificates, transcripts, or courses.
  • Social data: such as your hobbies, interests, affiliations, memberships, or relationships.
  • Behavioral data: such as your browsing patterns, search queries, clickstream, preferences, feedback, or opinions on Smacanalytics Services or other products and services.
  • Technical data: such as your device identifier, MAC address, IMEI number, cookie ID, or web beacon.

Personal data is any information that personally identifies you or from which you could be identified either directly or indirectly. We may collect your personal data through your use of Smacanalytics Services or during interactions with Smacanalytics or Smacanalytics representatives. The categories of personal data we collect from you depend on the nature of your interaction with us or on the Smacanalytics Services you use, but may include the above-mentioned examples.

Information Automatically Collected

In addition to the personal data that you provide us voluntarily, Smacanalytics may automatically collect certain information about your use of Smacanalytics Services. This information helps us improve the performance and user experience of Smacanalytics Services and may include the following examples:

  • Usage data: such as the frequency and duration of your access to Smacanalytics Services, the pages you visit, the features you use, or the content you view or download.
  • Location data: such as your IP address, GPS coordinates, or other indicators of your approximate location. You can disable this feature through your device settings, but some functions of Smacanalytics Services may not work properly without it.
  • Device data: such as your device model, operating system, browser type, language settings, or device capabilities.
  • Artificial Intelligence data: such as your interactions with our chatbot, voice assistant, or other AI-powered features, the queries you submit, the responses you receive, or the feedback you provide. We use this data to improve the accuracy and relevance of our AI services, as well as to train and develop new models and functionalities.

Information from Third-party sources

We may also collect information about you from third-party sources, such as:

  • Marketing and analytics partners: such as your online behaviour, interests, preferences, or feedback when you interact with our advertisements, surveys, or websites, or those of our partners.
  • Publicly available sources: such as your name, contact details, or professional information when you make them publicly accessible on the internet or through official records.
  • Analytics Providers: We also receive non-personal data, such as aggregated or de-identified demographic/profile data, from third-party sources including selected partners and companies that specialize in providing enterprise data, analytics, and software as a service.
  • We may combine the information we collect from third-party sources with the information we collect directly from you or your device. We use this information to provide and improve our services, personalize your experience, and communicate with you in relevant ways.

If You Choose Not to Provide Data
You may access and use some portions of our services without providing us with any personal data. However, some features and functionalities may necessitate that you provide certain personal data, such as your name, email address, or payment information. If you choose not to provide the data we request, you may be unable to use some or all of the features and functionalities of our services.

For instance, if you do not provide us with your email address, you will be unable to create an account or log in to our services. If you do not provide us with your payment information, you will be unable to purchase or subscribe to our products or services. If you do not provide us with your consent to use cookies or similar technologies, you may experience diminished functionality or performance on our websites or applications.

We respect your choice and will not discriminate against you for exercising your rights and choices regarding your personal data. However, we may offer you different prices, rates, or quality of service based on the value of your data to us. We will inform you of any such differences and the reasons for them at the time of collection or when you exercise your rights.

Confidential Information

Some of the personal data we collect from you may be considered confidential information by law, such as trade secrets, proprietary information, or business plans. We will only process confidential information for the purposes for which it was collected, and in accordance with this Privacy Statement and any applicable agreements between us. We will not disclose confidential information to any third parties without your prior consent, unless required by law or court order. We will protect confidential information with appropriate security measures and safeguards, and limit access to authorized personnel only. We will also respect your rights and choices regarding confidential information, as described in this Privacy Statement.

How We Retain and Keep Your Data Secure

We retain your personal data for as long as it is necessary to fulfill the purposes for which it was collected, or as required by applicable laws or contracts. We may also retain some of your personal data for longer periods if we have a legitimate interest or legal obligation to do so, such as for tax, accounting, auditing, litigation, or compliance purposes. We will delete or anonymize your personal data when it is no longer needed, or upon your request, subject to our rights and obligations under applicable laws and regulations.
We take appropriate technical and organizational measures to protect your personal data from unauthorized access, use, disclosure, modification, or destruction. These measures include encryption, pseudonymization, firewalls, access controls, backups, and security audits. We also train our staff members and contractors on data protection and privacy policies and procedures and require them to comply with our standards and best practices. We monitor and review our data security practices regularly and update them as needed to address new threats and challenges. However, we cannot guarantee that your personal data will be completely secure at all times, as no method of transmission or storage is 100% secure. Therefore, you should also take steps to safeguard your own personal data, such as using strong passwords, logging out of your accounts, and avoiding phishing emails. If you have any questions or concerns about our data security practices, please contact us using the information below.

How We Share Your Data

We may share your personal data with third parties for the purposes described in this privacy policy or as otherwise permitted by law. The categories of third parties that we may share your personal data with include:

  • Our affiliates and subsidiaries, who may use your personal data to provide you with products, services, or offers that may be of interest to you, or to perform joint marketing activities.
  • Our service providers, vendors, and contractors, who process your personal data on our behalf and under our instructions to support our business operations, such as hosting, cloud computing, analytics, payment processing, customer service, marketing, or security.
  • Our business partners, who may offer you products, services, or promotions that may be of interest to you, or with whom we may collaborate on joint projects or initiatives.
  • Our regulators, auditors, legal advisors, and other professional consultants, who may require your personal data to comply with our legal obligations, protect our rights and interests, or resolve disputes or claims.
  • Our customers, clients, or other third parties, who may receive your personal data as part of the products or services that we provide to them, such as aggregated or anonymized data, market research reports, or industry insights.
  • Other third parties, who may receive your personal data in connection with a merger, acquisition, reorganization, sale, or transfer of assets, or in the event of bankruptcy or insolvency.

We do not sell, rent, or trade your personal data with any third parties for their own marketing purposes, unless we have your consent or a legal basis to do so. We may also share your personal data with third parties with your consent or at your direction, such as when you choose to share your data through social media platforms or other online services. We require all third parties that we share your personal data with to respect the confidentiality and security of your personal data and to comply with applicable laws and regulations. However, we are not responsible for the privacy practices of these third parties, and we encourage you to review their privacy policies before providing them with your personal data.

You have certain rights and choices regarding your personal data, depending on your location and the applicable laws and regulations. These may include the right to access, correct, update, delete, restrict, or object to the processing of your personal data, as well as the right to data portability, the right to withdraw your consent, and the right to lodge a complaint with a supervisory authority. To exercise any of these rights, please contact us using the details below. We will respond to your request as soon as possible and in accordance with the relevant laws and regulations. Please note that some of these rights may be subject to limitations or exceptions, and we may need to verify your identity before fulfilling your request.

If you have any questions, comments, or concerns about how we handle your personal data, or if you wish to opt out of receiving marketing communications from us, please contact us by email at privacy@smacanalytics.com or by mail at: Smacanalytics Limited, Mansion House, Manchester Road, Altrincham WA14 4RW. United Kingdom

Attn: Privacy Officer

We are committed to protecting your privacy and resolving any issues or complaints that you may have. However, if you are not satisfied with our response or believe that we are processing your personal data in violation of the law, you have the right to lodge a complaint with the supervisory authority in your country or region.